Presented here is a series of rarely-seen photos from the same photo session with photographer Robert Whitaker that spawned the "Butcher Cover" shot.
In early 1966, photographer Robert Whitaker had the Beatles in the studio for a conceptual art piece entitled A Somnambulant Adventure. For the shoot, Whitaker took a series of pictures of the group dressed in butcher smocks and draped with pieces of meat and body parts from plastic baby dolls. The group played along as they were tired of the usual photo shoots—Lennon recalled the band having "boredom and resentment at having to do another photo session and another Beatles thing" — and the concept was compatible with their own black humour. Although not originally intended as an album cover, the Beatles submitted photographs from the session for their promotional materials. According to a 2002 interview published in Mojo magazine, former Capitol president Alan W. Livingston stated that it was Paul McCartney who pushed strongly for the photo's inclusion as the album cover, and that McCartney reportedly described it as "our comment on the [Vietnam] war". A photograph of the band smiling amid the mock carnage was used as promotional advertisements for the British release of the "Paperback Writer" single. Also, a similar photograph from this shoot was used for the cover of the 11 June 1966 edition of the British music magazine Disc.
In the United States, Capitol Records printed approximately 750,000 copies of Yesterday and Today with the same photograph as Paperback Writer. They were assembled in Capitol's four US plants situated in different cities: Los Angeles, California; Scranton, Pennsylvania; Winchester, Virginia; and Jacksonville, Illinois. Numbers designating where the covers originated were printed near the RIAA symbol on the back; for example, stereo copies from the Los Angeles plant are designated "5" and mono Los Angeles copies are marked "6". Mono copies outnumbered stereo copies by about ten to one, making the stereo copies far more rare and valuable to collectors. A small fraction of the original covers were shipped to disc jockeys and reviewers as advance copies. Reaction was immediate, as Capitol received complaints from some dealers. The record was immediately recalled under orders from Capitol parent company EMI chairman Sir Joseph Lockwood and all copies were ordered shipped back to the record label, leading to its rarity and popularity among collectors.
At the time, some of the Beatles defended the use of the Butcher photograph. John Lennon said that it was "as relevant as Vietnam" and McCartney said that their critics were "soft". However, this opinion was not shared by all band members. George Harrison (who became a vegetarian) was quoted as saying that he thought the whole idea "was gross, and I also thought it was stupid. Sometimes we all did stupid things thinking it was cool and hip when it was naïve and dumb; and that was one of them." Capitol Records apologised for the offense.